CPW Reports Strong First-Day Sales for iPhone 18 Pro Series as AI Upgrades Drive Q4 Demand

Copperwired Public Company Limited (CPW) officially launched retail sales of the iPhone 18 Pro and iPhone 18 Pro Max on September 18, 2026, following strong preorder interest that began on September 12. The iPhone 18 Pro Max emerged as the most popular model among buyers. In addition, the retailer is preparing for the launch of the iPhone Duo, with preorders scheduled to open on October 16, 2026, followed by general availability on October 23.

Papavee Rutcharoentham, Retail Director at Copperwired Public Company Limited, noted that this year’s iPhone launch stands out beyond aesthetic or hardware changes because AI technology now plays a more evident role in daily routines, from communication and workplace productivity to content creation. Consequently, CPW expects the iPhone 18 Series to serve as a key catalyst prompting consumers with older handsets to upgrade and take full advantage of current use cases.

The iPhone 18 Pro and iPhone 18 Pro Max feature the A20 Pro chip paired with a next-generation vapor chamber cooling system for sustained performance, alongside a 48MP Fusion Main camera system with variable aperture and pro-grade in-app controls. The iPhone 18 Pro Max also delivers the longest battery life ever in an iPhone. Both models arrive in four finishes—Black, Silver, Glacier, and Burgundy—in 256GB, 512GB, 1TB, and 2TB storage options, starting at 48,900 baht.

CPW has organized inventory, service staff, and retail availability across iStudio by copperwired, U.Store by copperwired, TECHHOUSE by Dotlife, and Dotlife stores, as well as their respective websites and Facebook fanpages. To support upgrades, iStudio and U.Store by copperwired locations provide the Trade-in Extra service, allowing customers to receive an old-device appraisal within 5 minutes without downloading an app, backed by dedicated data security and privacy procedures.

For the fourth quarter of 2026, CPW expects fourth-quarter IT peak season performance to benefit from a full quarter of iPhone 18 Pro Series sales alongside year-end product releases from other major brands. CPW currently operates 111 retail locations, including Apple Brand Shops and global lifestyle gadget stores.